Cheungning长宁钻石展馆

项目类别：商业空间 商业空间 项目地点：广东 深圳 主设计师：王文亮 设计单位：汉诺森设计机构 项目面积：126㎡ 主要材料：异型钢架、保温管内部填充吸音棉外包织物 业主：长宁国际钻石贸易集团 Cheungning International Diamond Trade 摄影师：汉诺森设计机构

项目说明：
项目背景/ 长宁作为知名的国际钻石加工贸易集团，完成了一个由传统的家族企业向国际上市企业的蜕变。这个承载着民族精神的本土企业正从中国迈向国际，争做世界顶级“钻石生产供应商”。汉诺森设计机构在展馆设计中用“核 启衍”的展示概念，以东方的内核精神，国际化的前瞻形态，带来全面升级的品牌新貌。

项目介绍/ 社会的发展带来的人类欲望的膨胀，从而引发过多的消费，而消费必然带来的是大量的能源消耗、污染和物质浪费，这些种种给我们带来的不仅仅是反思和叹息，而更多的是思考和行动。
展览在带给人们丰富的产品展示的同时，也造成了巨大的污染和浪费。商家为了追求展示的形式和效果，无休止的在造型和视觉上竞争，以换取人们对其的关注度，而往往忽视了其带来的污染。撤展现场堆积如山的废弃板材、东倒西歪的桁架、随意丢弃的各种材料和印刷品……仅仅持续3天的展览能够造成至少需要一个月才能销毁的“垃圾”。而这些“垃圾”往往是可以循环利用的。
在展会这样的繁杂环境里，汉诺森设计机构认为“引力”是最重要的品质。设计灵感来自“核”，因为它象征着生命茁长之源泉，能量焕发之初始。长宁展馆跳脱而出的清新面貌在现场传递出强烈的视觉力量，给人们留下深刻印象。
汉诺森设计机构将“可循环、可移动”的理念植入到展馆的设计中，馆体是净致的，外形流畅而绵延。通过实验开发出既能在形态上符合客户需要，又能在空间环境上满足安静需求的吸音棉填充管，以充棉线条体的基础材料作为表面皮肤，内部采用可拆装的异型钢支架，不仅克服了拼装和短期装修的挑战，还带来一个大体量的“柔韧”空间。这种管材可以单独生产，在现场拼装，在展览结束后也可以拆除带走，在另外的场地重新组装成为展馆，这样既减少了展览的浪费和污染，也增加了可利用率。
基于日趋严重的环境问题，把环保的概念与展览结合，将原先展览所需的实用性、可观性等等需求加进去，寻找其中的平衡点。从这次的尝试开始，我们重新思考设计的定义和责任，寻找研究其中新的平衡。
Cheungning as a well-known international diamond processing business group, has transformed from a traditional family firm to be international listed company.
It hopes to gain more attention by presenting an all new br^^and^^ image at the exhibition.
China is now at a fast developing stage of expansion, it brings about the greater human desires, leading to more consumption. However, it causes a large amount of energy consumption, pollution ^^and^^ material waste etc.
When designing the booth, we proposed to have “environmental protection” as a priority ^^and^^ reduce unnecessary waste ^^and^^ pollution.
The most important quality is to st^^and^^ out among the other booths at the exhibition.
We got our design inspiration from “seed”, which symbolizes the source ^^and^^ begging of life.
The clear booth in the shape of a cocoon is the result from many tests.
We also used the pipes in order to sound proof for considering the crowd during the exhibition.
Using the basic material, stripes of cotton to set up the booth skin.
As for the interior of the booth, we adopted steel frames for bring a mass volume with “flexible” space.
This kind of pipes can be produced separately ^^and^^ assembled on-site. They can be removed ^^and^^ taken away after the exhibition. What’s more, it can be re-used ^^and^^ re-assembled for next exhibition.
With this special design, it reduced wastage ^^and^^ cut down the pollution, it also increased the product usability.
Due to the increasingly environmental issue, it is important to incorporate the concept of environmental protection into the exhibition. It is necessary to find a balance by meeting the needs of exhibition such practicability ^^and^^ ornamental etc.
We have to think deeply about the definition ^^and^^ responsibility of design to find a new balance between them.